As a freelancer, landing new clients is crucial for your business’s growth and sustainability. However, securing these clients often requires more than just sending a proposal or an introductory email. Following up is a critical step that many freelancers overlook, but when done correctly, it can significantly increase your chances of landing that gig. Here’s how you can effectively follow up with potential clients without coming across as pushy or desperate.
1. Understand the Importance of Follow-Ups
Before diving into how to follow up, it’s essential to understand why it’s important. The freelance market is highly competitive, and clients often receive proposals from multiple freelancers. Following up helps keep you on their radar, demonstrates your interest in the project, and can provide an opportunity to address any questions or concerns the client may have.
2. Timing is Key
Timing your follow-up is crucial. Sending a follow-up too soon can seem impatient, while waiting too long might make the client forget about you. A good rule of thumb is to wait about 3-5 days after your initial contact before sending a follow-up email. This gives the client enough time to review your proposal without feeling pressured.
3. Craft a Polite and Professional Email
Your follow-up email should be polite, professional, and to the point. Reiterate your interest in the project and remind the client of the value you can bring.
4. Add Value in Your Follow-Up
When you follow up, try to add value to your communication. This could be in the form of additional insights about the project, a suggestion for a better approach, or even sharing a relevant article or resource. This not only keeps the conversation going but also positions you as a thoughtful and resourceful professional.
5. Don’t Overdo It
It’s important to strike a balance between being persistent and respectful. If you don’t hear back after your first follow-up, wait another week or so before sending a second one. If you still don’t get a response, it’s okay to follow up one last time after a couple of weeks. After that, it’s best to move on and focus on other opportunities.
6. Use Different Communication Channels
If you’ve sent several emails without a response, consider trying a different communication channel. LinkedIn, for instance, can be a great platform to connect with potential clients in a more casual setting. Just make sure your approach is still professional and respectful of their time.
7. Respect the Client’s Decision
Sometimes, despite your best efforts, a client might decide not to move forward with you. If this happens, respect their decision and thank them for their time. Keep the door open for future opportunities by expressing your interest in working with them on other projects.
8. Keep Track of Your Follow-Ups
As your freelance business grows, it’s easy to lose track of whom you’ve followed up with and when. Consider using a CRM tool or a simple spreadsheet to keep track of your communications. This will help you stay organized and ensure you don’t accidentally overlook any potential clients.
9. Follow Up After the Project
Once you’ve completed a project, don’t forget to follow up with your client to ask for feedback and a testimonial. This shows that you care about their satisfaction and can lead to repeat business or referrals.
Conclusion
Following up with potential clients is a critical skill for freelancers. When done right, it can set you apart from the competition and help you build lasting relationships with clients. Remember, the key is to be polite, professional, and patient. Happy freelancing!