If you’ve been freelancing on platforms like Upwork, Freelancer, or Fiverr and you’re seeing disappointing stats.
It’s easy to feel frustrated and start blaming the platform. But here’s the hard truth: the platform isn’t the problem. The key to landing more clients isn’t relying on algorithms to favor you—it’s about improving your profile and optimizing your approach for success.
Here are crucial steps you can take to turn those impressions into invitations and clients:
1. Review Your Profile from the Client’s Perspective
When clients land on your profile, they’re not looking for a generalist—they want someone who can solve their specific problem. Take a moment to view your profile through their eyes and ask:
- Is it clear what you do?
Your profile title and overview should clearly communicate your services and how you can help potential clients. Avoid vague titles like “Freelancer” or “Jack of All Trades.” Be specific. For example, “Expert WordPress Developer for E-Commerce Websites” or “B2B Copywriter Specializing in Lead Generation.” - Are you showcasing results?
Clients want to see how you’ve helped others succeed. Use your overview to highlight how you’ve solved problems and what results you’ve delivered. Include measurable outcomes like “Increased traffic by 30%” or “Completed 50+ successful projects.” Show clients that you’re not just skilled—you deliver results.
2. Use Keywords Wisely
Freelance platforms rely heavily on keywords to match freelancers with potential clients. If you’re not getting invites, it may be because you’re not using the right keywords.
- Research relevant keywords: Study what top freelancers in your niche are using. Research terms your ideal clients might be searching for and integrate them into your profile title, overview, and skills section.
- Avoid keyword stuffing: While keywords are important, don’t overload your profile with them. Your profile should read naturally and flow well, focusing on clear, engaging language that explains your expertise.
3. Tailor Your Proposals
One of the quickest ways to get ignored is by sending generic proposals. Each proposal you send should be customized to address the specific needs of the client.
- Personalize your introduction: Address the client by name (if available) and refer to their project directly. This shows you’ve taken the time to read their job post and are genuinely interested.
- Propose a solution: Your proposal should focus on how you can solve their problem, not just what you’ve done. Explain how your experience fits their needs and how you’ll tackle their project.
- Keep it concise: Clients are busy and don’t have time to read long, drawn-out proposals. Be clear, simple, and to the point, focusing on your key strengths and how you’ve understood the project.
4. Focus on Your Profile’s Visual Appeal
Your profile’s visual elements matter more than you might think. A professional appearance builds trust and makes clients more likely to engage with you.
- Use a professional photo: A high-quality, well-lit photo where you’re smiling and dressed appropriately for your field can make a big difference. Profiles with professional photos get more invites than those with casual or blurry images.
- Showcase your portfolio: If applicable, use your portfolio to display your work. Whether you’re a designer, writer, developer, or marketer, include examples that demonstrate your skills and versatility. No client work yet? Create mock projects to showcase your abilities.
5. Update and Refine Your Skills Section
Most freelance platforms allow you to list specific skills to showcase your expertise. Make sure to:
- Choose relevant and trending skills: Keep an eye on what’s in demand within your industry and update your skills to reflect those trends. Make sure the skills you highlight match the services you want to be hired for.
- Keep learning and improving: Stay ahead by constantly learning new skills. Platforms like Coursera, Udemy, our courses or LinkedIn Learning are great resources to enhance your expertise and make your profile more attractive.
6. Be Active and Consistent
Freelance platforms often reward active users. Ensure that you:
- Log in regularly: Frequent activity shows the platform (and clients) that you’re serious and available for work. This can improve your profile’s visibility.
- Apply for jobs daily: Don’t wait for invites. Actively seek out projects that fit your expertise and keep sending out tailored proposals.
- Update your profile often: Keep your profile fresh with new skills, recent projects, and client reviews. A regularly updated profile signals to potential clients that you’re engaged and ready to work.
7. Gather Reviews and Testimonials
Reviews can make or break your freelancing career. If you’re just starting and don’t have many reviews yet, consider:
- Working at a lower rate initially: This will help you build a portfolio and get positive reviews. Once you have a solid collection of client feedback, you can increase your rates.
- Asking clients for feedback: Don’t hesitate to ask satisfied clients to leave a review. Even small projects with positive feedback can give your profile a significant boost.
Final Thoughts
If you’re struggling to get clients despite seeing impressions, remember: it’s not the platform’s fault. The key to success lies in continually improving your profile, optimizing your proposals, and refining your approach. With strategic adjustments and a focus on putting your best foot forward, you’ll start seeing more invites—and more clients—in no time.
Have you experienced similar struggles on freelance platforms? What strategies have helped you land more clients? Share your tips and experiences in the comments below!